Two days before Thanksgiving, Apple released two new TV Ads for iPhone 5. They came with two generic names Turkey and Orchestra.
Both ads are well thought and well done, the visuals are clean, and the message is clear. The secret ingredient is the discreet humour inserted in all Apple TV commercials, which really make a difference and for sure makes them comfortable to watch.
I think the best way for you to understand what I say is to actually watch them.